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PRIVACY POLICY

25/01/24

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This Privacy Policy (hereinafter referred to as the "Policy") outlines the practices, obligations, and commitments of the Underground Music Society ("UMS") and VBRNT Events Ltd (collectively referred to as "we," "us," or "our") concerning the collection, processing, storage, use, and sharing of personal data provided by members, users, and participants (hereinafter referred to as "you," "the user," or "the cardholder") of the UMS Platform. The Platform includes, but is not limited to, the UMS Membership Card, affiliated digital interfaces, event ticketing systems, and partner offerings.

By using, accessing, or registering on the Platform, you consent to the practices described herein. If you do not agree to any aspect of this Policy, you must immediately discontinue use of the Platform and its associated services.

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1. Data Controller and Contact Information

1.1 The Underground Music Society (UMS) and VBRNT Events Ltd act as joint Data Controllers under the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1.2 For questions or concerns related to this Policy, data processing activities, or your rights, please contact:

2. Scope and Applicability

2.1 This Policy applies to all personal data collected, processed, and stored through your use of the UMS Platform, including, but not limited to:

  • Data collected during membership registration and UMS Membership Card activation.

  • Data generated through interactions with the UMS website, mobile applications, and other digital services.

  • Data shared with third-party partners as part of promotional or collaborative offerings.

2.2 This Policy also governs the collection and use of behavioral, transactional, and demographic data for analytics, marketing, and operational purposes.

3. Data We Collect

3.1 Personal Identifiable Information (PII):

  • Full name, email address, phone number, date of birth, and postal address.

  • Payment information (processed securely through third-party payment processors).

3.2 Behavioral Data:

  • Usage patterns, preferences, and interaction history with the UMS Platform, Membership Card, and partner offers.

3.3 Transactional Data:

  • Purchase history, ticket redemption details, and engagement with partner promotions.

3.4 Technical Data:

  • IP address, device type, operating system, browser type, and other metadata collected through cookies and similar technologies.

4. Purposes of Data Collection

4.1 Data collected by UMS and VBRNT Events Ltd is used for the following purposes:

  • Membership Management: Verifying eligibility, processing registrations, and managing accounts.

  • Service Provision: Delivering benefits, discounts, and partner offers associated with the Membership Card.

  • Personalization: Customizing member experiences, targeted offers, and promotional content based on user preferences.

  • Marketing: Conducting direct marketing campaigns, including emails, SMS, and in-app notifications, unless you opt out.

  • Analytics: Aggregating anonymized data to improve the Platform’s functionality, offerings, and operational efficiency.

  • Legal Compliance: Meeting regulatory obligations and protecting UMS against fraud, misuse, or unauthorized access.

5. Legal Basis for Processing

5.1 UMS and VBRNT Events Ltd process personal data under the following lawful bases:

  • Contractual Necessity: To provide services and benefits as outlined in the UMS Terms and Conditions.

  • Consent: For direct marketing communications and data sharing with third-party partners.

  • Legitimate Interests: To analyze user behavior, improve Platform offerings, and ensure operational security.

  • Legal Obligations: To comply with applicable laws, regulations, and law enforcement requests.

6. Data Sharing and Third Parties

6.1 UMS may share your personal data with trusted third-party partners for the following purposes:

  • Delivering member benefits, partner discounts, and promotional offers.

  • Conducting joint marketing campaigns or analytics in collaboration with partners.

  • Facilitating secure payment processing and transaction verification.

6.2 All third-party partners are contractually obligated to adhere to GDPR and equivalent data protection standards.

7. Data Retention and Deletion

7.1 UMS retains personal data only for as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal obligations.

7.2 Upon termination of your membership or receipt of a formal deletion request, UMS will delete or anonymize your data unless retention is required for:

  • Legal compliance.

  • Dispute resolution.

  • Operational purposes within permissible limits.

8. Marketing and Communication

8.1 By registering for the UMS Membership Card, you consent to receive marketing communications via email, SMS, push notifications, or other channels.

8.2 You may opt out of marketing communications at any time through:

  • The "unsubscribe" link provided in emails.

  • Your account preferences on the UMS Platform.

  • Directly contacting UMS at privacy@umsociety.co.uk.

8.3 Opting out of marketing communications may limit access to certain promotional benefits.

9. Security Measures

9.1 UMS implements industry-standard security measures to protect your data, including encryption, secure storage systems, and access controls.

9.2 Despite these measures, no system is entirely secure. UMS cannot guarantee absolute data security and shall not be liable for breaches resulting from circumstances beyond its reasonable control.

10. Your Rights

10.1 Under GDPR, you have the following rights:

  • Right to Access: Request access to your personal data.

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure: Request deletion of your data ("right to be forgotten").

  • Right to Restrict Processing: Limit the processing of your data under certain conditions.

  • Right to Data Portability: Obtain and reuse your data across different services.

  • Right to Object: Object to data processing for marketing or legitimate interest purposes.

  • Right to Lodge Complaints: File complaints with a data protection authority.

10.2 To exercise these rights, contact UMS at privacy@umsociety.co.uk.

11. Cookies and Tracking Technologies

11.1 UMS uses cookies and similar tracking technologies to:

  • Improve user experience.

  • Analyze usage patterns.

  • Deliver targeted advertisements.

11.2 You may manage or disable cookies through your browser settings. However, disabling cookies may limit Platform functionality.

12. Amendments to this Privacy Policy

12.1 UMS reserves the right to update or amend this Policy at any time. Any changes will be communicated through the UMS Platform or direct notifications.

12.2 Continued use of the Platform after changes to this Policy constitutes your acceptance of the revised terms.

13. Governing Law

13.1 This Privacy Policy is governed by the laws of the United Kingdom.

13.2 Any disputes arising from this Policy shall be resolved exclusively in the courts of the United Kingdom.

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